About Us

What is Online Mortgage Advisor and how do we help customers? 

At Online Mortgage Advisor (OMA), we provide a free mortgage broker matching service tailored to your unique needs. Our goal is to connect you with the perfect mortgage advisor based on your specific circumstances, ensuring you receive the best advice and support.

Our passion is understanding our customers and exceeding their expectations. Our website provides a range of helpful tools and informative content to help mortgage borrowers make the best possible decisions.

We’ve proudly helped over 600,000 customers, often stepping in when other lenders and brokers have let them down.

How we started

Online Mortgage Advisor began in 2013 when mortgage lenders were notoriously struggling to lend to borrowers due to the credit crunch and the resulting stricter eligibility requirements.

Founded by mortgage expert Pete Mugleston and marketing expert David Bird, Online Mortgage Advisor emerged as a beacon of hope during a challenging time for the mortgage industry. We believe no one should fall victim to poor mortgage advice, and it’s our mission to ensure that a mortgage never gets in the way of our customers’ homeownership dreams. We continuously invest in our team to ensure we can help customers get the advice they need. 

The need for specialist mortgage advice has never been greater, which is why we launched a free broker-matching service to allow everyone to find their perfect advisor effortlessly. Over 600,000 customers have used our service to achieve their property market goals, and the vast majority have given us top marks on Feefo, Trustpilot and Google.

Our mission statement

We’ve made it our mission to be the most loved platform for online mortgage advice.

Our values

Our core values are… 

• Pioneers
• Accountable
• Rigorous
• Caring
• Candid

We work exclusively with mortgage brokers who share our values. We’re passionate about matching customers with the right experts who can exceed their expectations and improve their chances of securing the home they’ve always wanted.

Helping you find the right advice

We handpick the mortgage brokers we work with and are highly selective when it comes to matching customers with the right experts. We only partner with professionals who share our values and understand that different mortgage applications require different expertise.

We specialise in helping customers with complex or niche circumstances. For example, some brokers in our network excel in assisting self-employed individuals who want to use salary, dividends, bonuses, and retained profits as income. These scenarios demand specialist knowledge and expertise, and our broker-matching service ensures you get that, not just a list of rates and deals.

Similarly, if you have bad credit, are in your probationary period, and want to remortgage to consolidate your debts, approaching a lender or broker at random is unlikely to help. You’ll need an expert who specialises in debt-consolidation remortgages, and we can match you with the best-qualified expert to help you achieve a positive outcome.

In niche circumstances like these, the risk of being rejected by a mortgage lender or facing hefty rates is high without professional guidance. The right mortgage broker can save you time and money by introducing you to the right lender the first time.

We only work with OMA-approved mortgage brokers

There are more than 250 specialist mortgage brokers in our growing network, all of whom had to make it through our rigorous vetting process, which includes…

• Company Assessment: Checks at company level, looking into processes and procedures, verifying they have the right qualifications, permissions, and access to the market. We only work with those that are GDPR-compliant and data secure.
• Advisor Assessment: Checks at advisor level, assessing that an individual’s spread of mortgage lenders and experience is adequate. 
• Ongoing Management KPIs: All advisors are monitored on every customer they work with, and are required to meet minimum Key Performance Indicators (KPIs) in terms of core metrics that drive success for our customers. This includes contact rates, lender agreement successes, and customer feedback – each advisor is scored based on a 5-star rating that comes directly from our customers.

Incredible customer service milestones

To date, we’ve helped more than 600,000 customers get the right advice about mortgages and other financial products.

Over the years, we’ve helped customers find finance under unique circumstances, often stepping in when other lenders and brokers have let them down. The Online Mortgage Advisor team thrives on helping people where others can’t, and our customers, in turn, love the experience we offer.

Leadership

Pete Mugleston, Managing Director

Pete, an industry-renowned mortgage guru, began his career during the credit crunch, working as a broker before co-founding Online Mortgage Advisor. At a time when many needed help and few banks were lending, Pete made a name for himself by going the extra mile to find mortgages for people other brokers considered lost causes.

The experience he gained, coupled with his passion for helping people achieve their goals, led him to launch this company with a clear vision: to help as many customers as possible find the right mortgage broker, regardless of their needs or background.

Dave Bird, Marketing Director

Dave’s principles-based approach to marketing has helped Online Mortgage Advisor and other businesses achieve their goals: being well-positioned to attract customers while delivering the best possible experience and results.

When Dave met Pete, they discovered that their talents, though at opposite ends of the spectrum, complemented each other beautifully. The rest, as they say, is history.

How we make our income

We earn income from the mortgage brokers in our network through various methods. Some brokers pay us a share of the revenue upon completing your mortgage, membership fees, or referral fees. Others pay an up-front fee to be introduced to customers they are best qualified to help.

The business model we apply to each partnership is chosen on a case-by-case basis, determined by what is most likely to be successful and maximise mortgage approvals. We don’t charge customers anything; our services for matching customers with the right mortgage broker are entirely free.

Affiliate relationships are another way we earn income. This website contains affiliate links, and if you click on a link and purchase a product or service offered by a third party, we may receive a commission.

Contact us

New customer enquiries: [email protected]

Customer feedback: [email protected]

Working with us: [email protected]

Office address

Online Mortgage Advisor
Sterling House
Outrams Wharf
Little Eaton
Derby
DE21 5EL

Legal Information

All of our content is written or verified by qualified advisors from the front line. Our guiding purpose is to ensure borrowers can make the best possible decisions by offering helpful and objective information and guidance on all things mortgages. You can find out more in our editorial guidelines.

Online Mortgage Advisor and OMA are trading names of Find A Mortgage Online Ltd who is Appointed Representative of TMG Direct Limited, which is authorised and regulated by the Financial Conduct Authority under Firm Reference Number 786245. Find A Mortgage Online Ltd is registered in England under number 08662127 OMA is a registered trade mark of Find A Mortgage Online Ltd (08662127) (TM Reg No UK00003421542).

We are registered with the Information Commissioner’s Office, under number registration No. ZA078235 and are authorised and regulated by the Financial Conduct Authority under Firm Reference Number 1011535.

Further information can be found on our Terms and Conditions, Privacy Policy and Cookie Policy.